{"id":26802,"date":"2026-08-07T10:30:00","date_gmt":"2026-08-07T10:30:00","guid":{"rendered":"https:\/\/eonimpresa.albaniainsight.com\/deepfake-inteligjenca-artificiale-kufijte-ligjore-manipulimi-ze-imazh-ligji-124\/"},"modified":"2026-10-28T20:07:44","modified_gmt":"2026-10-28T20:07:44","slug":"deepfake-inteligjenca-artificiale-kufijte-ligjore-manipulimi-ze-imazh-ligji-124","status":"publish","type":"post","link":"https:\/\/eonimpresa.albaniainsight.com\/it\/deepfake-inteligjenca-artificiale-kufijte-ligjore-manipulimi-ze-imazh-ligji-124\/","title":{"rendered":"Deepfake dhe Inteligjenca Artificiale: Kufijt\u00eb Ligjor\u00eb t\u00eb Manipulimit t\u00eb Z\u00ebrit dhe Imazhit sipas Ligjit Nr. 124\/2024"},"content":{"rendered":"<div style=\"background-color: #f0f7fd; border-left: 5px solid #0056b3; padding: 20px; margin-bottom: 25px; border-radius: 4px;\">\n<h3 style=\"margin-top: 0; color: #0056b3;\">P\u00cbRMBLEDHJE EKZEKUTIVE E STANDARDIT LIGJOR<\/h3>\n<ul style=\"margin-bottom: 0; padding-left: 20px; line-height: 1.7;\">\n<li><strong>Objekti:<\/strong> P\u00ebrdorimi i sistemeve t\u00eb Inteligjenc\u00ebs Artificiale (AI) p\u00ebr gjenerimin e videove dhe audios deepfake<\/li>\n<li><strong>Standardi Rregullator:<\/strong> Ligji Nr. 124\/2024 &#8220;P\u00ebr mbrojtjen e t\u00eb dh\u00ebnave personale&#8221; dhe Rregullorja (BE) 2016\/679 (GDPR)<\/li>\n<li><strong>Nenet Kryesore:<\/strong> Neni 6 (Parimet e ligjshm\u00ebris\u00eb dhe sakt\u00ebsis\u00eb), Neni 24 (Mbrojtja e t\u00eb dh\u00ebnave q\u00eb n\u00eb faz\u00ebn e projektimit) dhe Neni 43 (Liria e shprehjes dhe media)<\/li>\n<li><strong>Parimi Ky\u00e7:<\/strong> Asnj\u00eb q\u00ebllim satirik, parodik apo marketingu nuk mund t\u00eb justifikoj\u00eb krijimin e videove t\u00eb rreme hiper-realiste q\u00eb mashtrojn\u00eb publikun pa identifikim teknik t\u00eb qart\u00eb dhe t\u00eb pandash\u00ebm<\/li>\n<li><strong>Kompetenca Mbik\u00ebqyr\u00ebse:<\/strong> Komisioneri p\u00ebr t\u00eb Drejt\u00ebn e Informimit dhe Mbrojtjen e t\u00eb Dh\u00ebnave Personale (KDIMDP)<\/li>\n<\/ul>\n<\/div>\n<p>Zhvillimi i shpejt\u00eb i <strong>inteligjenc\u00ebs artificiale gjenerative<\/strong> dhe p\u00ebrhapja masive e mjeteve softuerike p\u00ebr krijimin e p\u00ebrmbajtjeve <em>deepfake<\/em> (klonimi sintetik i z\u00ebrit, fytyr\u00ebs dhe l\u00ebvizjeve t\u00eb njeriut) po paraqet sfida t\u00eb paprecedent\u00eb p\u00ebr sigurin\u00eb juridike, lirin\u00eb e medias dhe mbrojtjen e t\u00eb dh\u00ebnave n\u00eb Shqip\u00ebri. Shpesh, emisione televizive, portale lajmesh dhe llogari n\u00eb rrjete sociale prodhojn\u00eb video sintetike n\u00ebn petkun e humorit apo satir\u00ebs, duke u v\u00ebn\u00eb personave publik\u00eb apo qytetar\u00ebve fjal\u00eb q\u00eb nuk i kan\u00eb th\u00ebn\u00eb kurr\u00eb.<\/p>\n<p>Megjithat\u00eb, kuadri i ri rregullator i vendosur nga <strong>Ligji Nr. 124\/2024 (&#8220;P\u00ebr mbrojtjen e t\u00eb dh\u00ebnave personale&#8221;)<\/strong> dhe jurisprudenca m\u00eb e fundit evropiane p\u00ebrcaktojn\u00eb qart\u00eb se z\u00ebri dhe fytyra jan\u00eb <strong>t\u00eb dh\u00ebna personale biometrike<\/strong> me mbrojtje rigoroze, p\u00ebrpunimi i t\u00eb cilave k\u00ebrkon ligjshm\u00ebri, transparenc\u00eb t\u00eb lart\u00eb dhe sakt\u00ebsi absolute.<\/p>\n<h2>Rreziqet e Manipulimit Sintetik dhe Pse Njoftimet Sip\u00ebrfaq\u00ebsore Nuk Mjaftojn\u00eb<\/h2>\n<p>Praktika nd\u00ebrkomb\u00ebtare e autoriteteve t\u00eb mbrojtjes s\u00eb t\u00eb dh\u00ebnave ka evidentuar se teknologjit\u00eb aktuale t\u00eb klonimit dixhital kan\u00eb arritur nj\u00eb nivel t\u00eb till\u00eb iper-realizmi saq\u00eb qytetari i thjesht\u00eb nuk mund ta dalloj\u00eb n\u00ebse deklarata e dh\u00ebn\u00eb n\u00eb ekran \u00ebsht\u00eb reale apo e sajuar nga nj\u00eb kompjuter. N\u00eb k\u00ebt\u00eb kontekst, disa elemente p\u00ebrcaktojn\u00eb paligjshm\u00ebrin\u00eb e nj\u00eb p\u00ebrmbajtjeje deepfake:<\/p>\n<ol style=\"line-height: 1.8;\">\n<li><strong>Verosimiliteti i Lart\u00eb:<\/strong> Kur videoja sinkronizon l\u00ebvizjet e buz\u00ebve dhe timbrin e z\u00ebrit me nj\u00eb ambient t\u00eb besuesh\u00ebm (si nj\u00eb studio lajmesh, zyr\u00eb shtet\u00ebrore apo foltore zyrtare), publiku manipulohet leht\u00ebsisht.<\/li>\n<li><strong>Pamjaftueshm\u00ebria e Shkrimeve me Shkronja t\u00eb Vogla:<\/strong> Vendosja e nj\u00eb njoftimi t\u00eb shkurt\u00ebr apo t\u00eb fshehur n\u00eb nj\u00eb cep t\u00eb videos q\u00eb thot\u00eb &#8220;p\u00ebrmbajtje e gjeneruar me AI&#8221; nuk konsiderohet mas\u00eb mbrojt\u00ebse e mjaftueshme n\u00ebse nuk perceptohet menj\u00ebher\u00eb nga \u00e7do shikues.<\/li>\n<li><strong>Rishp\u00ebrndarja n\u00eb Platformat Digjitale:<\/strong> Klipet e shk\u00ebputura nga programet transmetohen n\u00eb TikTok, Instagram apo Facebook pa asnj\u00eb kontekst, duke krijuar val\u00eb t\u00eb rreme informacioni q\u00eb d\u00ebmtojn\u00eb r\u00ebnd\u00eb integritetin moral dhe profesional t\u00eb individit.<\/li>\n<\/ol>\n<h2>Kuadri Ligjor Shqiptar: Zbatimi i Ligjit Nr. 124\/2024<\/h2>\n<p>\u00c7do subjekt mediatik, agjenci reklamash apo biznes n\u00eb Shqip\u00ebri q\u00eb synon t\u00eb p\u00ebrdor\u00eb modele gjenerative t\u00eb z\u00ebrit apo figur\u00ebs duhet t\u00eb vler\u00ebsoj\u00eb detyrimet e p\u00ebrcaktuara n\u00eb nenet e m\u00ebposhtme t\u00eb ligjit t\u00eb ri:<\/p>\n<table style=\"width: 100%; border-collapse: collapse; margin: 25px 0;\">\n<thead>\n<tr style=\"background-color: #0b3d2e; color: #ffffff;\">\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Neni i Ligjit Nr. 124\/2024<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Parimi Ligjor<\/th>\n<th style=\"padding: 12px; border: 1px solid #ddd; text-align: left;\">Detyrimi Konkret p\u00ebr Media &#038; Krijues<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Neni 6(1)(a) &#038; (d)<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Ligjshm\u00ebria, Ndershm\u00ebria, Transparenca dhe Sakt\u00ebsia<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">T\u00eb dh\u00ebnat duhet t\u00eb p\u00ebrpunohen n\u00eb m\u00ebnyr\u00eb t\u00eb ndershme. T\u2019i vesh\u00ebsh dikujt th\u00ebnie t\u00eb paqena p\u00ebrmes mashtrimit algoritmik cenon drejtp\u00ebrdrejt parimin e sakt\u00ebsis\u00eb t\u00eb t\u00eb dh\u00ebnave personale.<\/td>\n<\/tr>\n<tr style=\"background-color: #f9f9f9;\">\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Neni 24<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Mbrojtja e t\u00eb dh\u00ebnave q\u00eb n\u00eb projektim (Privacy by Design)<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Zbatuesi i teknologjis\u00eb duhet t\u00eb integroj\u00eb mekanizma teknik\u00eb (p.sh. vula dixhitale t\u00eb pandryshueshme dhe sinjale zanore) q\u00eb lajm\u00ebrojn\u00eb automatikisht p\u00ebrdoruesin mbi origjin\u00ebn sintetike.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #ddd;\"><strong>Neni 43<\/strong><\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">P\u00ebrpunimi i t\u00eb dh\u00ebnave dhe liria e shprehjes dhe e informimit<\/td>\n<td style=\"padding: 12px; border: 1px solid #ddd;\">Liria e medias dhe krijimtaris\u00eb artistike balancohet me dinjitetin njer\u00ebzor. Satira nuk mund t\u00eb p\u00ebrdoret p\u00ebr t\u00eb shkat\u00ebrruar t\u00eb drejt\u00ebn e identitetit t\u00eb v\u00ebrtet\u00eb t\u00eb personit.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Kompetencat Nd\u00ebshkuese t\u00eb Komisionerit (KDIMDP)<\/h2>\n<p>Sipas dispozitave t\u00eb Ligjit Nr. 124\/2024, Komisioneri p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave disponon kompetenca t\u00eb zgjeruara korrigjuese dhe sanksionuese:<\/p>\n<ul style=\"line-height: 1.8;\">\n<li><strong>Urdhri p\u00ebr Ndalim t\u00eb Menj\u00ebhersh\u00ebm:<\/strong> Komisioneri mund t\u00eb k\u00ebrkoj\u00eb pezullimin e menj\u00ebhersh\u00ebm t\u00eb transmetimit dhe fshirjen e materialeve manipuluese nga t\u00eb gjitha platformat online dhe server\u00ebt e transmetuesit.<\/li>\n<li><strong>Sanksionet Administrative (Nenet 92\u201395):<\/strong> N\u00eb rast t\u00eb shkeljeve t\u00eb parimeve themelore t\u00eb ligjshm\u00ebris\u00eb dhe transparenc\u00ebs, ligji i ri parashikon gjoba substanciale progresive t\u00eb llogaritura mbi xhiron vjetore t\u00eb subjektit shkel\u00ebs.<\/li>\n<\/ul>\n<div style=\"background-color: #eafaf1; border-left: 5px solid #27ae60; padding: 20px; margin: 25px 0; border-radius: 4px;\">\n<h4 style=\"margin-top: 0; color: #1e8449;\">PROTOKOLLI I STUDIO EON P\u00cbR P\u00cbRDORIMIN E SIGURT T\u00cb AI N\u00cb MEDIA DHE MARKETING<\/h4>\n<p>P\u00ebr t\u00eb evituar nd\u00ebshkimet nga Komisioneri dhe padit\u00eb civile p\u00ebr shkelje t\u00eb privat\u00ebsis\u00eb dhe t\u00eb drejt\u00ebs s\u00eb imazhit, \u00e7do kompani n\u00eb Shqip\u00ebri duhet t\u00eb ndjek\u00eb k\u00ebt\u00eb protokoll:<\/p>\n<ul style=\"margin-bottom: 0; line-height: 1.7;\">\n<li><strong>Shenjim Vizual i Pand\u00ebrprer\u00eb:<\/strong> \u00c7do sekuenc\u00eb e modifikuar me AI duhet t\u00eb mbaj\u00eb nj\u00eb element grafik t\u00eb qart\u00eb dhe t\u00eb vazhduesh\u00ebm (watermark) n\u00eb qend\u00ebr ose n\u00eb k\u00ebndin e ekranit gjat\u00eb gjith\u00eb transmetimit.<\/li>\n<li><strong>P\u00eblqimi i Shprehur Paraprak:<\/strong> Para klonimit t\u00eb z\u00ebrit apo fizionomis\u00eb s\u00eb nj\u00eb personi, duhet t\u00eb n\u00ebnshkruhet nj\u00eb marr\u00ebveshje e qart\u00eb me shkrim q\u00eb p\u00ebrcakton kufijt\u00eb e sakt\u00eb t\u00eb p\u00ebrdorimit.<\/li>\n<li><strong>Vler\u00ebsimi i Ndikimit n\u00eb Mbrojtjen e t\u00eb Dh\u00ebnave (DPIA &#8211; Neni 31):<\/strong> Ndon\u00ebse Neni 31 i Ligjit Nr. 124\/2024 hyn plot\u00ebsisht n\u00eb fuqi me periudh\u00eb tranzitore (vacatio legis deri n\u00eb vitin 2027 sipas Nenit 101\/2), kryerja e DPIA-s\u00eb rekomandohet fuqimisht si standardi m\u00eb i lart\u00eb i prov\u00ebs s\u00eb llogaridh\u00ebnies (accountability) dhe mbrojtjes q\u00eb n\u00eb faz\u00ebn e projektimit (Neni 24) p\u00ebrpara p\u00ebrdorimit t\u00eb modeleve gjenerative t\u00eb AI me rrezik t\u00eb lart\u00eb.<\/li>\n<\/ul>\n<\/div>\n<p><em>Studio EON ofron ekspertiz\u00eb ligjore dhe teknike t\u00eb specializuar p\u00ebr mediat, agjencit\u00eb publicitare dhe bizneset n\u00eb Shqip\u00ebri p\u00ebr auditimin e algoritmeve t\u00eb inteligjenc\u00ebs artificiale dhe pajtueshm\u00ebrin\u00eb e plot\u00eb me Ligjin Nr. 124\/2024.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Analiz\u00eb mbi kufijt\u00eb ligjor\u00eb t\u00eb mediave, televizioneve dhe rrjeteve sociale n\u00eb p\u00ebrdorimin e inteligjenc\u00ebs artificiale p\u00ebr manipulimin e fytyr\u00ebs dhe z\u00ebrit. Zbatimi i Neneve 6, 24 dhe 43 t\u00eb Ligjit Nr. 124\/2024 p\u00ebr mbrojtjen e t\u00eb dh\u00ebnave personale.<\/p>","protected":false},"author":1,"featured_media":26804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-26802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme"],"_links":{"self":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/comments?post=26802"}],"version-history":[{"count":2,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26802\/revisions"}],"predecessor-version":[{"id":27560,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26802\/revisions\/27560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media\/26804"}],"wp:attachment":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media?parent=26802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/categories?post=26802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/tags?post=26802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}