{"id":26762,"date":"2026-10-16T10:30:00","date_gmt":"2026-10-16T10:30:00","guid":{"rendered":"https:\/\/eonimpresa.albaniainsight.com\/?p=26762"},"modified":"2026-10-25T12:43:40","modified_gmt":"2026-10-25T12:43:40","slug":"adtech-te-dhena-te-ndjeshme-gjoba-8-milione-xandr-ligji-124","status":"publish","type":"post","link":"https:\/\/eonimpresa.albaniainsight.com\/it\/adtech-te-dhena-te-ndjeshme-gjoba-8-milione-xandr-ligji-124\/","title":{"rendered":"AdTech dhe T\u00eb Dh\u00ebnat e Ndjeshme: Gjob\u00eb 8.6 Milion\u00eb Euro p\u00ebr Xandr p\u00ebr Gjurmimin Reklamues n\u00eb Aplikacionet Mobile sipas Ligjit 124\/2024"},"content":{"rendered":"<div style=\"background:#f0fdf4; border-left:4px solid #16a34a; padding:18px 22px; border-radius:6px; margin-bottom:28px;\">\n<h3 style=\"margin-top:0; color:#166534; font-size:18px;\">P\u00ebrmbledhje Ekzekutive p\u00ebr Drejtuesit e Kompanive<\/h3>\n<p style=\"margin:0; color:#14532d; font-size:15px; line-height:1.6;\">\n        Autoriteti mbik\u00ebqyr\u00ebs norvegjez (Datatilsynet), n\u00eb bashk\u00ebpunim me EDPB-n\u00eb, ka vendosur nj\u00eb <strong>gjob\u00eb prej 8.600.000 eurosh<\/strong> ndaj platform\u00ebs globale t\u00eb reklamave Xandr Inc. (grupi Microsoft). Hetimi v\u00ebrtetoi p\u00ebrpunimin e paligjsh\u00ebm t\u00eb t\u00eb dh\u00ebnave t\u00eb kategorive t\u00eb ve\u00e7anta (orientimi seksual dhe zakonet personale t\u00eb nxjerra nga p\u00ebrdorimi i aplikacionit Grindr) p\u00ebr profilizim reklamash p\u00ebrmes ankandeve n\u00eb koh\u00eb reale (Real-Time Bidding &#8211; RTB) pa p\u00eblqim t\u00eb vlefsh\u00ebm ligjor.\n    <\/p>\n<\/div>\n<h2>1. Si P\u00ebrfundojn\u00eb t\u00eb Dh\u00ebnat Sensitive n\u00eb Ankandet e Reklamave<\/h2>\n<p>\nGjat\u00eb hapjes s\u00eb nj\u00eb aplikacioni, platforma shp\u00ebrndan n\u00eb fraksione t\u00eb sekond\u00ebs k\u00ebrkesa p\u00ebr oferta (bid requests) q\u00eb p\u00ebrmbajn\u00eb koordinata gjeografike, identifikues pajisjeje dhe emrin e vet\u00eb aplikacionit, duke zbuluar drejtp\u00ebrdrejt t\u00eb dh\u00ebna intime e sensitive t\u00eb p\u00ebrdoruesve.\n<\/p>\n<h2>2. Shkeljet Kryesore t\u00eb Ligjit Nr. 124\/2024 dhe GDPR<\/h2>\n<ul>\n<li><strong>Neni 9 i Ligjit Nr. 124\/2024 dhe Neni 9 i GDPR-it<\/strong>: P\u00ebrpunimi i t\u00eb dh\u00ebnave t\u00eb kategorive t\u00eb ve\u00e7anta p\u00ebr q\u00ebllime marketingu k\u00ebrkon p\u00eblqim t\u00eb shprehur, specifik dhe t\u00eb qart\u00eb. Mungesa e tij nuk mund t\u00eb z\u00ebvend\u00ebsohet me &#8220;interes legjitim&#8221;.<\/li>\n<li><strong>Pap\u00ebrshtatshm\u00ebria e Kornizave TCF<\/strong>: Dritaret standarde t\u00eb p\u00eblqimit q\u00eb p\u00ebrfshijn\u00eb qindra kompani partnere nuk p\u00ebrmbushin standardin e p\u00eblqimit t\u00eb informuar.<\/li>\n<li><strong>Neni 23 i Ligjit Nr. 124\/2024 dhe Neni 25 i GDPR-it (Privacy by Design)<\/strong>: Shk\u00ebmbimi i t\u00eb dh\u00ebnave pa masa mbrojt\u00ebse kriptografike solli rrjedhje sistematike t\u00eb informacionit te mij\u00ebra operator\u00eb tregtar\u00eb.<\/li>\n<\/ul>\n<h2>3. Matrica e Rreziqeve p\u00ebr Zhvilluesit e Aplikacioneve dhe Mediat<\/h2>\n<table style=\"width:100%; border-collapse:collapse; margin:25px 0; font-size:14px; text-align:left;\">\n<thead>\n<tr style=\"background:#1e293b; color:#ffffff;\">\n<th style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Roli n\u00eb Treg<\/th>\n<th style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Rreziku Kryesor<\/th>\n<th style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Praktika e Papajtueshme<\/th>\n<th style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Masa Korrigjuese<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f8fafc;\">\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1; font-weight:600;\">Zhvilluesit e Aplikacioneve Mobile<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1; color:#dc2626;\">P\u00ebrgjegj\u00ebsi e p\u00ebrbashk\u00ebt (Neni 24)<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Integrim i SDK-ve t\u00eb reklamave pa kontroll teknik<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Bllokim i transmetimit t\u00eb Advertising ID p\u00ebrpara p\u00eblqimit eksplicit<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1; font-weight:600;\">Kompanit\u00eb q\u00eb Reklamojn\u00eb<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1; color:#d97706;\">D\u00ebmtim imazhi dhe ndalim fushatash<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Blerje reklamash n\u00eb platforma t\u00eb dyshimta RTB<\/td>\n<td style=\"padding:12px 15px; border:1px solid #cbd5e1;\">Kalim drejt marketingut kontekstual (Contextual Advertising)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>4. Plani Operativ EON (P0 \/ P1 \/ P2)<\/h2>\n<h3>Faza P0 (Urgjente &#8211; Brenda 24 Or\u00ebve)<\/h3>\n<p>\nVerifikoni bibliotekat SDK n\u00eb aplikacionet tuaja dhe ndaloni shp\u00ebrndarjen e t\u00eb dh\u00ebnave t\u00eb vendndodhjes dhe identifikuesve te rrjetet e pal\u00ebve t\u00eb treta pa p\u00eblqim paraprak.\n<\/p>\n<h3>Faza P1 (Afatshkurt\u00ebr &#8211; 30 Dit\u00eb)<\/h3>\n<p>\nNdani qart\u00eb p\u00eblqimin e funksioneve baz\u00eb t\u00eb aplikacionit nga profilizimi p\u00ebr reklama.\n<\/p>\n<h3>Faza P2 (Afatmes\u00ebm)<\/h3>\n<p>\nP\u00ebrqafoni strategji reklamimi pa gjurmim (cookieless) t\u00eb bazuara n\u00eb kontekstin e p\u00ebrmbajtjes.\n<\/p>\n<div style=\"background:#f8fafc; border-left:4px solid #64748b; padding:15px 20px; margin-top:35px; border-radius:6px; font-size:13px; color:#475569; line-height:1.6;\">\n    <strong>Burimi Zyrtar Institucional:<\/strong> Vendimi i Autoritetit Norvegjez (Datatilsynet) dhe njoftimi i <strong>Bordit Evropian (EDPB)<\/strong> (<a href=\"https:\/\/www.edpb.europa.eu\/news\/norwegian-dpa-fines-xandr-eur-8-600-000-for-unlawful-processing-of-personal-data_en\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:#0284c7; text-decoration:underline;\">Konsulto dosjen zyrtare n\u00eb EDPB<\/a>). Analiza nga departamenti ligjor i <strong>EON<\/strong>.\n<\/div>","protected":false},"excerpt":{"rendered":"<p>P\u00ebrmbledhje Ekzekutive p\u00ebr Drejtuesit e Kompanive Autoriteti mbik\u00ebqyr\u00ebs norvegjez (Datatilsynet), n\u00eb bashk\u00ebpunim me EDPB-n\u00eb, ka vendosur nj\u00eb gjob\u00eb prej 8.600.000 eurosh ndaj platform\u00ebs globale t\u00eb reklamave Xandr Inc. (grupi Microsoft). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-26762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme"],"_links":{"self":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/comments?post=26762"}],"version-history":[{"count":1,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26762\/revisions"}],"predecessor-version":[{"id":26770,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26762\/revisions\/26770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media\/26780"}],"wp:attachment":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media?parent=26762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/categories?post=26762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/tags?post=26762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}