{"id":26411,"date":"2024-10-24T14:38:05","date_gmt":"2024-10-24T14:38:05","guid":{"rendered":"https:\/\/eonimpresa.albaniainsight.com\/linkedin-gjobe-310-milione-euro-per-profilizimin-marketing-gdpr-ligji-124\/"},"modified":"2026-10-28T20:20:56","modified_gmt":"2026-10-28T20:20:56","slug":"linkedin-gjobe-310-milione-euro-per-profilizimin-marketing-gdpr-ligji-124","status":"publish","type":"post","link":"https:\/\/eonimpresa.albaniainsight.com\/it\/linkedin-gjobe-310-milione-euro-per-profilizimin-marketing-gdpr-ligji-124\/","title":{"rendered":"Gjob\u00eb 310 Milion\u00eb Euro ndaj LinkedIn p\u00ebr Profilizimin e Reklamave: \u00c7far\u00eb duhet t\u00eb m\u00ebsojn\u00eb kompanit\u00eb n\u00eb Shqip\u00ebri mbi Marketingun dhe GDPR"},"content":{"rendered":"<div style=\"background-color: #f1f5f9; border-left: 4px solid #0056b3; padding: 12px 18px; margin-bottom: 22px; border-radius: 4px; font-size: 13.5px; color: #475569;\">\n    <strong>\u2139\ufe0f P\u00ebrdit\u00ebsuar p\u00ebr Ligjin Nr. 124\/2024:<\/strong> Ky artikull i arkivit \u00ebsht\u00eb rishikuar dhe p\u00ebrdit\u00ebsuar p\u00ebr t\u00eb integruar parimet, detyrimet dhe referencat e Ligjit t\u00eb ri Nr. 124\/2024 &#8220;P\u00ebr mbrojtjen e t\u00eb dh\u00ebnave personale&#8221;.\n<\/div>\n<p class=\"lead\"><strong>Autoriteti Irlandez p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave (DPC), n\u00eb rolin e rregullatorit kryesor mbik\u00ebqyr\u00ebs n\u00eb Bashkimin Evropian, ka gjobitur rrjetin social profesional LinkedIn me 310 milion\u00eb euro p\u00ebr shkelje t\u00eb r\u00ebnda t\u00eb Rregullores s\u00eb P\u00ebrgjithshme p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave (GDPR). Vendimi v\u00eb n\u00eb sh\u00ebnjest\u00ebr p\u00ebrdorimin e t\u00eb dh\u00ebnave personale p\u00ebr reklama t\u00eb synuara sjellore pa nj\u00eb baz\u00eb ligjore t\u00eb vlefshme.<\/strong><\/p>\n<p>Sipas raportimit t\u00eb <em>Revist\u00ebs Monitor<\/em>, hetimi zbuloi se p\u00ebrpunimi i t\u00eb dh\u00ebnave p\u00ebr analiza t\u00eb sjelljes dhe profilizim t\u00eb p\u00ebrdoruesve shkelte parimet thelb\u00ebsore t\u00eb ligjshm\u00ebris\u00eb, drejt\u00ebsis\u00eb dhe transparenc\u00ebs. P\u00ebrve\u00e7 gjob\u00ebs financiare, autoriteti i l\u00ebshoi kompanis\u00eb nj\u00eb urdh\u00ebr t\u00eb prer\u00eb p\u00ebr t\u00eb sjell\u00eb t\u00eb gjitha praktikat e saj t\u00eb p\u00ebrpunimit n\u00eb p\u00ebrputhje brenda afateve t\u00eb p\u00ebrcaktuara.<\/p>\n<hr \/>\n<h3>1. Pse u D\u00ebnua LinkedIn? Thelbi i Shkeljes s\u00eb P\u00eblqimit<\/h3>\n<p>Vendimi i DPC-s\u00eb theksoi se p\u00ebrpunimi i t\u00eb dh\u00ebnave t\u00eb p\u00ebrdoruesve pa nj\u00eb baz\u00eb ligjore t\u00eb qart\u00eb p\u00ebrb\u00ebn nj\u00eb cenim thelb\u00ebsor t\u00eb s\u00eb drejt\u00ebs s\u00eb privat\u00ebsis\u00eb:<\/p>\n<ul>\n<li><strong>Supozimi i P\u00eblqimit Nuk Vlen:<\/strong> P\u00eblqimi i marr\u00eb nga p\u00ebrdoruesit nuk konsiderohej i dh\u00ebn\u00eb lirisht, i informuar apo specifik.<\/li>\n<li><strong>Moszbatueshm\u00ebria e &ldquo;Interesit t\u00eb Ligjsh\u00ebm&rdquo; p\u00ebr Profilizim:<\/strong> Kompania nuk mund t\u00eb pretendoj\u00eb &ldquo;interes t\u00eb ligjsh\u00ebm&rdquo; (Legitimate Interest) kur kryen profilizim t\u00eb thelluar p\u00ebr q\u00ebllime t\u00eb reklamimit komercial pa autorizim t\u00eb shprehur t\u00eb individit.<\/li>\n<li><strong>Mungesa e Transparenc\u00ebs:<\/strong> P\u00ebrdoruesit nuk ishin njoftuar qart\u00eb dhe n\u00eb m\u00ebnyr\u00eb t\u00eb kuptueshme se si t\u00eb dh\u00ebnat e tyre monitoroheshin n\u00ebp\u00ebr platforma t\u00eb ndryshme.<\/li>\n<\/ul>\n<hr \/>\n<div style=\"background: #f7fafc; border-left: 4px solid #10b981; padding: 24px; margin: 32px 0; border-radius: 0 8px 8px 0;\">\n<h3 style=\"margin-top: 0; color: #064e3b;\">\ud83d\udca1 Analiza &amp; K\u00ebshilla e EON: \u00c7far\u00eb Duhet t\u00eb M\u00ebsojn\u00eb Kompanit\u00eb n\u00eb Shqip\u00ebri?<\/h3>\n<p style=\"font-style: italic; color: #374151;\">Shum\u00eb biznese n\u00eb Shqip\u00ebri mendojn\u00eb se rregullat e marketingut dixhital zbatohen vet\u00ebm p\u00ebr korporatat globale. Ky \u00ebsht\u00eb nj\u00eb iluzion i rreziksh\u00ebm n\u00ebn Ligjin Nr. 124\/2024.<\/p>\n<h4>Profilizimi dhe Marketingu Direkt sipas Ligjit Nr. 124\/2024<\/h4>\n<p>Sipas <strong>Neneve 5, 6 dhe 21 t\u00eb Ligjit Nr. 124\/2024<\/strong> (dhe Neneve 6 dhe 21 t\u00eb GDPR):<\/p>\n<ol>\n<li><strong>Marketingu me Email\/SMS dhe Retargeting:<\/strong> \u00c7do d\u00ebrgim i materialeve promocionale k\u00ebrkon p\u00eblqim paraprak t\u00eb vullnetsh\u00ebm (Opt-in). P\u00ebrdorimi i listave t\u00eb blera t\u00eb numrave apo adresave t\u00eb email-it \u00ebsht\u00eb rrept\u00ebsisht i paligjsh\u00ebm.<\/li>\n<li><strong>Piksel\u00ebt dhe Tracker-at n\u00eb Website:<\/strong> Vendosja e Meta Pixel, Google Analytics apo mjeteve t\u00eb ngjashme p\u00ebrpara se p\u00ebrdoruesi t\u00eb klikoj\u00eb &ldquo;Pranoj&rdquo; n\u00eb banerin e cookie-ve p\u00ebrb\u00ebn shkelje t\u00eb drejtp\u00ebrdrejt\u00eb.<\/li>\n<li><strong>E Drejta e Kund\u00ebrshtimit (Right to Object):<\/strong> \u00c7do klient ka t\u00eb drejt\u00eb t\u00eb k\u00ebrkoj\u00eb \u00e7regjistrimin e menj\u00ebhersh\u00ebm me nj\u00eb klikim t\u00eb vet\u00ebm (Opt-out), dhe kontrolluesi \u00ebsht\u00eb i detyruar t\u00eb ndaloj\u00eb p\u00ebrpunimin pa vones\u00eb.<\/li>\n<\/ol>\n<\/div>\n<h3>\ud83d\udccb Rregullat e Sigurta p\u00ebr Departamentin tuaj t\u00eb Marketingut:<\/h3>\n<ul>\n<li>Verifikoni formular\u00ebt e regjistrimit n\u00eb faqen tuaj: kutit\u00eb e p\u00eblqimit nuk duhet t\u00eb jen\u00eb t\u00eb para-sh\u00ebnjuara (no pre-ticked boxes).<\/li>\n<li>Ndani qart\u00eb pranimin e Kushteve t\u00eb Sh\u00ebrbimit nga p\u00eblqimi p\u00ebr komunikime marketingu.<\/li>\n<li>Mbani prova t\u00eb dokumentuara t\u00eb p\u00eblqimit (Audit Trail): kush, kur dhe p\u00ebr \u00e7far\u00eb ka dh\u00ebn\u00eb miratimin.<\/li>\n<\/ul>\n<hr \/>\n<h3>Si ju Ndihmon EON dhe GDPR365?<\/h3>\n<p>Me platform\u00ebn <strong>GDPR365<\/strong> dhe konsulenc\u00ebn e specializuar t\u00eb <strong>EON<\/strong>, ju mund t\u00eb realizoni fushata efektive marketingu pa rrezikuar sanksione ligjore:<\/p>\n<ul>\n<li><strong>Auditimi i Mjeteve Dixhitale:<\/strong> Rishikimi i plot\u00eb i banerave t\u00eb cookie-ve, piksel\u00ebve dhe formular\u00ebve online.<\/li>\n<li><strong>Sistemi i Menaxhimit t\u00eb P\u00eblqimit (Consent Management):<\/strong> Menaxhimi i automatizuar i bazave t\u00eb t\u00eb dh\u00ebnave t\u00eb p\u00eblqimit dhe \u00e7regjistrimeve.<\/li>\n<li><strong>P\u00ebrputhshm\u00ebri e Plot\u00eb me Ligjin 124\/2024:<\/strong> Eliminimi i rreziqeve administrative me asistenc\u00eb t\u00eb vazhdueshme juridike.<\/li>\n<\/ul>\n<p style=\"margin-top: 24px;\"><strong>P\u00ebrshtatni marketingun tuaj me ligjin:<\/strong> <a href=\"https:\/\/eonimpresa.albaniainsight.com\/it\/kontakt\/\">K\u00ebrkoni nj\u00eb auditim t\u00eb kanaleve dixhitale nga Studio EON &rarr;<\/a><\/p>\n<hr \/>\n<p style=\"font-size: 13px; color: #6b7280; font-style: italic;\">Sh\u00ebnim Editorial: Informacioni faktik i k\u00ebtij artikulli bazohet n\u00eb raportimin e publikuar m\u00eb 24 Tetor 2024 nga Revista Monitor (Autor: Mira Leka), n\u00eb p\u00ebrputhje me Ligjin Nr. 35\/2016 &ldquo;P\u00ebr t\u00eb drejtat e autorit dhe t\u00eb drejtat e lidhura me to&rdquo;. Analiza ligjore dhe k\u00ebshillimi teknik jan\u00eb p\u00ebrgatitur nga stafi ligjor i EON.<\/p>","protected":false},"excerpt":{"rendered":"<p>Autoritetet evropiane vendosin sanksion masiv prej 310 milion\u00eb euro ndaj LinkedIn p\u00ebr gjurmim dhe profilizim sjellor pa p\u00eblqim t\u00eb vlefsh\u00ebm. Analiza e EON mbi kufijt\u00eb ligjor\u00eb t\u00eb marketingut dixhital n\u00eb Shqip\u00ebri sipas Ligjit 124\/2024.<\/p>","protected":false},"author":1,"featured_media":26585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-26411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lajme"],"_links":{"self":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/comments?post=26411"}],"version-history":[{"count":3,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26411\/revisions"}],"predecessor-version":[{"id":27655,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/posts\/26411\/revisions\/27655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media\/26585"}],"wp:attachment":[{"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/media?parent=26411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/categories?post=26411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eonimpresa.albaniainsight.com\/it\/wp-json\/wp\/v2\/tags?post=26411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}