Si\u00e7 raportohet nga Wall Street Journal, EDPB ka vendosur q\u00eb Meta nuk mund t’i detyroj\u00eb p\u00ebrdoruesit t\u00eb pranojn\u00eb reklama t\u00eb personalizuara. N\u00eb maj 2018, kur GDPR hyri n\u00eb fuqi n\u00eb BE, Meta Ireland Ltd. besonte se mund t\u00eb “p\u00ebrpunonte” k\u00ebrkes\u00ebn p\u00ebr t\u00eb marr\u00eb p\u00eblqimin e p\u00ebrdoruesve, thjesht duke shtuar nj\u00eb dispozit\u00eb n\u00eb termat dhe kushtet. M\u00eb 25 maj 2018, organizata e t\u00eb drejtave dixhitale noyb paraqiti nj\u00eb ankes\u00eb pran\u00eb autoriteteve kompetente p\u00ebr mbrojtjen e t\u00eb dh\u00ebnave (Data Protection Authorities). Tani, 4 vjet e gjysm\u00eb m\u00eb von\u00eb, Bordi Evropian p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave (EDPB) e ka konsideruar “anashkalimin” e pretenduar t\u00eb GDPR t\u00eb Met\u00ebs si t\u00eb paligjsh\u00ebm. EDPB hodhi posht\u00eb gjithashtu opinionin e Komisionit Irlandez p\u00ebr Mbrojtjen e t\u00eb Dh\u00ebnave (DPC) i cili m\u00eb par\u00eb kishte q\u00ebndruar n\u00eb krah t\u00eb Met\u00ebs, pasi u desh\u00ebn kat\u00ebr vjet p\u00ebr t\u00eb hetuar rastin.<\/p>\n
Faktet kryesore<\/strong>. K\u00ebtO jan\u00eb pikat kryesore:<\/p>\n Meta donte t\u00eb \u201canashkalonte\u201d konsensusin<\/strong>. GDPR parashikon gjasht\u00eb baza ligjore p\u00ebr p\u00ebrpunimin e t\u00eb dh\u00ebnave, nj\u00ebra prej t\u00eb cilave \u00ebsht\u00eb p\u00eblqimi n\u00eb p\u00ebrputhje me nenin 6(1)(a). Meta \u00ebsht\u00eb p\u00ebrpjekur t\u00eb kap\u00ebrcej\u00eb k\u00ebrkes\u00ebn e p\u00eblqimit p\u00ebr ndjekjen dhe reklamimin n\u00eb internet duke pretenduar se reklamat jan\u00eb pjes\u00eb e “sh\u00ebrbimit” q\u00eb kontraktualisht u detyrohet p\u00ebrdoruesve. Ndryshimi i supozuar i baz\u00ebs ligjore ka ndodhur pik\u00ebrisht n\u00eb dat\u00ebn 25 maj 2018 n\u00eb mesnat\u00eb, kur ka nisur t\u00eb zbatohet GDPR. E ashtuquajtura “domosdoshm\u00ebri kontraktuale” sipas kuptimit t\u00eb nenit 6(1)(b) zakonisht kuptohet ngusht\u00eb dhe do t\u00eb lejonte, p\u00ebr shembull, nj\u00eb dyqan online t\u00eb p\u00ebrcjell\u00eb adres\u00ebn n\u00eb nj\u00eb sh\u00ebrbim postar, sipas nevoj\u00ebs s\u00eb domosdosshme p\u00ebr t\u00eb dor\u00ebzuar nj\u00eb porosi. Megjithat\u00eb, Meta mendoi se thjesht mund t\u00eb shtonte element\u00eb t\u00eb rast\u00ebsish\u00ebm n\u00eb kontrat\u00eb (si reklamimi i personalizuar), p\u00ebr t\u00eb shmangur opsionin e p\u00eblqimit po\/jo p\u00ebr p\u00ebrdoruesit.<\/p>\n Max Schrems: “N\u00eb vend q\u00eb t\u00eb ken\u00eb nj\u00eb opsion po\/jo p\u00ebr reklamat e personalizuara, ata thjesht kan\u00eb zhvendosur klauzol\u00ebn e p\u00eblqimit n\u00eb termat dhe kushtet. Kjo jo vet\u00ebm q\u00eb \u00ebsht\u00eb e padrejt\u00eb, por qart\u00ebsisht e paligjshme. Ne nuk jemi n\u00eb dijeni t\u00eb ndonj\u00eb kompanie tjet\u00ebr q\u00eb u p\u00ebrpoq t\u00eb injoroj\u00eb GDPR n\u00eb nj\u00eb m\u00ebnyr\u00eb kaq arrogante\u201d.<\/p>\n Pritet nj\u00eb gjob\u00eb e konsiderueshme<\/strong>. Sipas WSJ, p\u00ebrve\u00e7 ndalimit t\u00eb p\u00ebrgjithsh\u00ebm t\u00eb reklamave t\u00eb personalizuara, EDPB ka k\u00ebrkuar nj\u00eb gjob\u00eb t\u00eb r\u00ebnd\u00eb p\u00ebr Met\u00ebn. N\u00eb fund t\u00eb fundit, kompania e ka bazuar pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb p\u00ebrpunimit t\u00eb t\u00eb dh\u00ebnave t\u00eb saj tregtare mbi nj\u00eb baz\u00eb ligjore q\u00eb ishte p\u00ebrjashtuar qart\u00eb nga EDPB n\u00eb Excplicit Guidelines t\u00eb vitit 2019, duke \u00e7uar n\u00eb shkelje t\u00eb qart\u00eb t\u00eb q\u00ebllimshme t\u00eb ligjit. Meta tashm\u00eb \u00ebsht\u00eb goditur me mbi 1 miliard\u00eb euro gjoba GDPR. Meta do duhet t\u2019i paguaj\u00eb k\u00ebt\u00eb gjob\u00eb shtetit irlandez.<\/p>\n Max Schrems: “Kjo procedur\u00eb bazohet n\u00eb shum\u00eb burime t\u00eb shoqat\u00ebs son\u00eb t\u00eb financuar nga donacionet. \u00c7\u00ebshtja ndoshta do t\u00eb shkoj\u00eb n\u00eb gjykat\u00eb m\u00eb von\u00eb. Megjithat\u00eb, sanksioni do t’i shkoj\u00eb Irland\u00ebs, shtetit q\u00eb mbajti an\u00ebn e Met\u00ebs dhe vonoi procedur\u00ebn p\u00ebr m\u00eb shum\u00eb se kat\u00ebr vjet.” .<\/p>\n DPC dhe Meta jan\u00eb bashkuar p\u00ebr \u201canashkalimin\u201d<\/strong>. Gjat\u00eb procedur\u00ebs, Meta u mb\u00ebshtet n\u00eb dhjet\u00eb takime konfidenciale me DPC-n\u00eb irlandeze, gjat\u00eb t\u00eb cilave kjo e fundit do t’i lejonte Met\u00ebs t\u00eb p\u00ebrdorte k\u00ebt\u00eb “bypass”. M\u00eb von\u00eb u zbulua se DPC madje u p\u00ebrpoq t\u00eb ndikonte n\u00eb udh\u00ebzimet e EDPB n\u00eb interes t\u00eb Met\u00ebs. Megjithat\u00eb, autoritetet e tjera evropiane p\u00ebr mbrojtjen e t\u00eb dh\u00ebnave hodh\u00ebn posht\u00eb k\u00ebndv\u00ebshtrimin e DPC-s\u00eb q\u00eb n\u00eb vitin 2018 dhe p\u00ebrs\u00ebri n\u00eb vendimin p\u00ebrfundimtar t\u00eb EDPB-s\u00eb. \u00c7\u00ebshtja zgjati m\u00eb shum\u00eb se 4.5 vjet dhe rezultoi n\u00eb qindra faqe raporte dhe dokumente, pavar\u00ebsisht se ishte nj\u00eb \u00e7\u00ebshtje ligjore mjaft e thjesht\u00eb.<\/p>\n Max Schrems: “Ky rast ka t\u00eb b\u00ebj\u00eb me nj\u00eb \u00e7\u00ebshtje t\u00eb thjesht\u00eb ligjore. Pavar\u00ebsisht ngadal\u00ebsimit t\u00eb procedur\u00ebs, ne jemi t\u00eb k\u00ebnaqur me vendimin e EDPB.”<\/p>\n Pasoja: nuk ka reklama t\u00eb personalizuara. Vendimi do t\u00eb thot\u00eb se Meta duhet t’i lejoj\u00eb p\u00ebrdoruesit t\u00eb ken\u00eb nj\u00eb version t\u00eb t\u00eb gjitha aplikacioneve q\u00eb nuk p\u00ebrdorin t\u00eb dh\u00ebna personale p\u00ebr reklama. Vendimi do t\u00eb lejonte akoma Meta t\u00eb p\u00ebrdor\u00eb t\u00eb dh\u00ebna jopersonale (t\u00eb tilla si p\u00ebrmbajtja e tregimeve) p\u00ebr t\u00eb personalizuar reklamat ose p\u00ebr t’u k\u00ebrkuar p\u00ebrdoruesve p\u00eblqimin e reklamave n\u00ebp\u00ebrmjet nj\u00eb opsioni po\/jo. P\u00ebrdoruesit duhet t\u00eb jen\u00eb n\u00eb gjendje t\u00eb t\u00ebrheqin p\u00eblqimin n\u00eb \u00e7do koh\u00eb dhe Meta nuk mund ta kufizoj\u00eb sh\u00ebrbimin. Nd\u00ebrsa kjo do t\u00eb kufizoj\u00eb r\u00ebnd\u00eb fitimet e Met\u00ebs n\u00eb BE, nuk do t\u00eb ndaloj\u00eb plot\u00ebsisht reklamat. Vendimi do ta vendos\u00eb Met\u00ebn n\u00eb nj\u00eb pozit\u00eb t\u00eb barabart\u00eb me faqet e internetit ose aplikacionet e tjera, t\u00eb cilat duhet t’u ofrojn\u00eb p\u00ebrdoruesve opsionin “po\/jo”.<\/p>\n Max Schrems: “Kjo \u00ebsht\u00eb nj\u00eb goditje e madhe p\u00ebr gjendjen p\u00ebrfundimtare t\u00eb Met\u00ebs n\u00eb BE. Tani ne duhet t\u00eb pyesim njer\u00ebzit n\u00ebse duan q\u00eb t\u00eb dh\u00ebnat e tyre t\u00eb p\u00ebrdoren p\u00ebr reklama apo jo. Ata duhet t\u00eb ken\u00eb nj\u00eb p\u00ebrgjigje “po ose jo” dhe mund t\u00eb ndryshojn\u00eb mendim n\u00eb \u00e7do koh\u00eb. Vendimi siguron gjithashtu nj\u00eb fush\u00eb loje t\u00eb barabart\u00eb me reklamuesit e tjer\u00eb q\u00eb duhet t\u00eb marrin p\u00eblqimin p\u00ebr t\u00eb zgjedhur.”<\/p>\n Hapat e ardhsh\u00ebm<\/strong>. Vendimi i EDPB-s\u00eb i dor\u00ebzohet DPC-s\u00eb irlandeze. Vendimi duhet t’i njoftohet Met\u00ebs n\u00eb Irland\u00eb dhe noyb n\u00eb Austri brenda nj\u00eb muaji (d.m.th. n\u00eb janar 2023). M\u00eb pas Meta mund t\u00eb apeloj\u00eb vendimin, por shanset p\u00ebr t\u00eb fituar nj\u00eb apel jan\u00eb t\u00eb pakta pas nj\u00eb vendimi t\u00eb EDPB. Dy \u00e7\u00ebshtje t\u00eb ngjashme jan\u00eb n\u00eb pritje edhe n\u00eb Gjykat\u00ebn e Drejt\u00ebsis\u00eb s\u00eb BE-s\u00eb (GJED) p\u00ebr anashkalimin e p\u00eblqimit t\u00eb Met\u00ebs, q\u00eb mund t\u00eb zgjidh\u00eb p\u00ebrfundimisht \u00e7\u00ebshtjen dhe t\u00eb gjitha ankesat. P\u00ebrdoruesit gjithashtu mund t\u00eb nd\u00ebrmarrin veprime ligjore p\u00ebr p\u00ebrdorim t\u00eb paligjsh\u00ebm t\u00eb t\u00eb dh\u00ebnave t\u00eb tyre n\u00eb 4.5 vitet e fundit.<\/p>\n <\/p>\n\n